Upshot Releases 2011 Trends Report
Chicago, Illinois (Vocus) December 6, 2010
Chicago-based advertising agency, Upshot, has identified the most relevant and actionable consumer and advertising and marketing trends for 2011. The most recent trends report was compiled by the Source, Upshot’s Marketplace Intelligence Group, and is now obtainable for free of charge on The Awesome Blog (theawesomeblog.net).
“In a lot of strategies, the anxieties and uncertainties engendered by the recession over the past two years have spurred Americans’ embrace of new and empowering life-style alterations, like their swiftly accelerating adoption of novel technologies,” mentioned Liz Aviles, Upshot Vice President of Marketplace Intelligence. “As a result, they genuinely really feel smarter and far much better equipped to navigate the marketplace.”
With the new year approaching, brands and marketers continue to look to The Source for trusted guidance about the top trends for the forthcoming months. Old advertising mores have been in upheaval for some time, but today’s adjustments are happening quicker than ever. Considerable transitions in social media, mobile technologies, demographics, shopping techniques and responses to the recession have each and every and every upended conventional advertising practices. When taken as a total, these shifts have designed an unfamiliar and volatile landscape for brands as they head into 2011.
Upshot’s trends for 2011 are diverse thought-starters that apply to just about any brand or organization, giving marketers a guide to develop advertising that remains on the cutting edge—or, greater but, redefines that edge—throughout the course of the year. Here is a quick taste of Upshot’s trends for 2011.
Sized Suitable. Buyers are producing a significant deal about smaller alternatives, and it is influencing ideas about every thing from comfort to curation to consumption.
Game On! Brands are discovering the considerable motivational energy of gaming mechanisms, and shoppers are happily playing along.
Driven by Info. The future of show-not-tell advertising and advertising is using clever, compellingly curated information to let new experiences, options and opportunities.
Come across Your Spot. Genuine-time place data offers a globe of new opportunities for brands to delight customers with enticing occasion-based advertising.
Demographic Divergence. Growing gaps in in between demographic groups will require inclusive strategic ideas, implemented with laser-targeted precision.
Future Fear. As Americans commence to temper their eternal optimism about the future, marketers should be there to provide reassurance.
Trigger with Impact. With a feasible “cause bubble” threatening the legitimacy of cause advertising, it is time for brands to make a far more considerable impact.
War on Whiners. Now that buyers have observed their voices, self-assured brands will discover when to react, when to ignore and when to respond with their personal two cents.
Life in the OOC. On the internet-Offline Convergence—a.k.a. The OOC—is no longer on the horizon; we’re living in it.
Primitive Simplicity. What was as soon as a vague preference for simplicity has now (d)evolved, with clients increasingly believing that our sophisticated society creates significantly more troubles than alternatives.
Brand Patronage. As creative industries collapse, a lot a lot more artists will turn to marketers for innovative, mutually beneficial promotional partnerships.
“These trends expose a quantity of potentially unsettling realities for marketers, but they also demand that the market innovates in order to succeed,” stated Upshot Senior Manager of Innovation and Marketplace Intelligence, Brian Asner. “Fortunately, the brands that proactively address these trends will be rewarded with an massive benefit over their far a lot more cautious, follow-the-herd competitors.”
PR Get in touch with: Kristie Ritchie
VP, New Organization & Communications
312-895-6151
Marketplace Intelligence Get in touch with: Liz Aviles
VP, Marketplace Intelligence
312-895-6258
ABOUT UPSHOT
Upshot (upshot.net) is a Chicago-based advertising agency that strives to engage consumers by way of basic concepts brilliantly activated with a focus on brand advertising, integrated promotion, retail advertising and advertising and marketing, regional advertising and marketing and interactive advertising. Clients consist of Procter & Gamble, Crown Imports, Tremor and Kraft Foods to name a couple of. Upshot is a division of EMAK Worldwide (emak.com).
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